Fashion designer Manish Malhotra has launched his fine jewellery collection, The M Collection, exclusively on Tata CLiQ Luxury, marking the luxury e-commerce platform’s latest expansion in the fine jewellery category.
The collection, developed by Manish Malhotra Fine Jewellery, includes pieces made with 18-karat gold, natural and black diamonds, ceramic, malachite, black onyx and mother of pearl. The range includes rings, bracelets, necklaces, earrings, cufflinks and other jewellery pieces.
Under the partnership, Tata CLiQ Luxury will serve as the exclusive online retail partner for The M Collection. The collection will also be available through Manish Malhotra’s flagship stores.
The launch comes as Tata CLiQ Luxury continues to expand its presence in premium and luxury categories, including fine jewellery. The platform currently offers brands across fashion, accessories, beauty, handbags, footwear, home and watches.
“The launch further strengthens the fine jewellery category on Tata CLiQ Luxury while making the brand more accessible to consumers across the country,” said Gopal Asthana, CEO, Tata CLiQ Luxury.
The M Collection is centred around Manish Malhotra’s ‘M’ insignia and includes everyday fine jewellery designed for layering and multiple styles of wear.
The partnership gives Manish Malhotra Fine Jewellery an online distribution channel through Tata CLiQ Luxury, while adding another established Indian luxury brand to the platform’s jewellery portfolio.
