Bengaluru: Sports and athleisure brand Ten x You has achieved an annual revenue run rate (ARR) of approximately ₹50 crore within eight months of operations and is targeting a 2. 5x scale-up in its business by December 2026.
The company said the growth will be driven by portfolio expansion, channel diversification and increasing consumer adoption across categories.
Founded by Karthik Gurumurthy, Karan Arora and Sachin Tendulkar, and backed by Whiteboard Capital and Peak XV, Ten x You operates in categories including footwear, apparel, cricket, court sports, running, walking and recovery products.
According to the company, it has served over 50,000 customers through its direct-to-consumer platform, marketplaces and offline retail channels. The brand reported more than 200 per cent growth in customer traction between February and May 2026. It also said that around 15 per cent of customers on its D2C platform have made repeat purchases.
“The response to Ten x You validates our belief that Indian consumers are looking for sportswear that combines performance, comfort and accessibility,” said Karthik Gurumurthy, co-founder and chief executive officer, Ten x You.
The company said its product development strategy is focused on Indian consumer requirements, including wider foot profiles, climate conditions and everyday comfort needs. It collaborates with design and manufacturing partners across Germany, Portland, Taiwan and other Asian markets.
As part of its expansion plans, Ten x You intends to enter the fitness footwear and open footwear segments in the coming months. The company is also targeting a presence across major retail and distribution channels by the third quarter of FY27.
Its channel strategy includes direct-to-consumer platforms for product launches and brand building, marketplaces for premium product visibility, specialty sports stores for cricket-focused categories and exclusive brand outlets (EBOs) for consumer engagement. The company plans to launch its first EBO by the end of 2026.
Beyond India, Ten x You said it has started serving customers in international markets including the United States, the United Kingdom and other South Asian countries.
