Mafatlal Industries Limited has launched Mafatlal Home Fashion, a direct-to-consumer (D2C) platform offering more than 400 home-textile and home-essential products. The launch expands the company’s owned digital sales channels as it seeks to build a direct relationship with consumers.
The portfolio covers bedding, bath, baby and kids, and seasonal categories. Bedsheets account for more than 150 designs, alongside dohars, comforters, blankets, towels, children’s bedding, baby essentials and mattresses. The platform also offers customised home-textile solutions for corporate gifting, including employee gifting, client engagement and events.
Mafatlal Home Fashion will operate alongside the company’s existing presence on Amazon, Flipkart, Myntra and Meesho. Through its own platform, the company aims to gather direct insights into consumer preferences and purchasing behaviour to inform product development, design and customer engagement.
The launch follows the introduction of Mafatlal MedFits earlier in 2026, as the company expands its owned digital channels across consumer categories. Mafatlal Industries plans to gradually broaden the home and lifestyle assortment on the new platform.
Founded in 1905, Mafatlal Industries is the flagship company of the Arvind Mafatlal Group, with operations spanning textiles, health and hygiene, digital infrastructure and consumer durables.
