Luxury eyewear brand D’YAVOL X is entering physical retail in India through a partnership with Dayal Opticals and its Brooke & Carter boutiques. The collection will be available from October 17 across select locations in Delhi NCR, Mumbai and Chandigarh, marking its first move into offline retail.
The collection, developed under the creative vision of Shah Rukh Khan, is handcrafted in Japan in limited quantities each year. It uses materials including acetate and titanium, with the product range focused on contemporary frame designs.
The initial retail rollout will cover Dayal Opticals outlets at Khan Market, Select Citywalk and DLF Galleria in Delhi NCR, Kala Ghoda in Mumbai, and Sector 8 Market in Chandigarh. The collection will also be available at Brooke & Carter outlets at The Chanakya and DLF Emporio.
The partnership will allow customers to try the eyewear in physical stores, expanding beyond the brand’s existing digital and campaign-led presence. Dayal Opticals, which has more than six decades of experience in the eyewear retail business, operates boutiques across North India and Mumbai.
The retail entry marks a new distribution channel for D’YAVOL X as it seeks to reach consumers through established luxury eyewear stores while retaining its limited-production model.
