Women’s fashion brands Fable Street and Pink Fort have opened their first store together in Bengaluru at Forum South Bengaluru, marking Pink Fort’s entry into offline retail.
The store, located on the second floor of the mall, houses both brands under one roof. The Bengaluru launch takes the company’s offline retail network to 10 stores.
The expansion also coincides with the company’s 10th anniversary.
Fable Street has been expanding its physical retail presence as it builds a larger omnichannel business, while Pink Fort is using the Bengaluru store to make its first foray into brick-and-mortar retail.
The company said the Bengaluru store is part of its broader offline expansion, with both brands continuing to operate through their online channels.
