Bengaluru: Ergonomics and comfort solutions brand Frido has expanded its offline retail network with the launch of 15 experiential stores across Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune as part of its omnichannel growth strategy.
The company said the expansion strengthens its retail presence in key metropolitan markets and supports its transition from a digital-first business to an omnichannel model.
The stores are operated under the company-owned, company-operated (COCO) model and include a mix of mall and high-street locations. According to the company, approximately 70 per cent of the stores are located in malls, while the remaining 30 per cent are in high-street locations. Store sizes range between 250 sq. ft. and 1,900 sq. ft.
Frido’s retail network now includes locations at Oberoi Sky City Mall in Mumbai; Bhartiya Mall, Phoenix Mall of Asia and Lulu Mall in Bengaluru; and multiple outlets across Hyderabad, including Kompally, Banjara Hills, Gachibowli and Lake Shore Mall. In Pune, the company operates stores across Phoenix Marketcity, Amanora Mall, Nexus Westend Mall, KOPA Mall, Amar Tech Park and Elpro City Square Mall. Its Delhi NCR presence includes a store at Vegas Mall in Dwarka.
The company said the expansion is aimed at addressing growing consumer demand for physical product interaction in categories such as ergonomics, posture correction, mobility and preventive wellness.
The stores showcase Frido’s product categories across home, work, mobility, orthotics and comfort solutions. Select locations also offer in-house podiatrist consultations.
“We have been observing a clear behaviour shift. Consumers now research everything online, from ergonomics to mobility, but still rely on physical validation before buying,” said Ganesh Sonawane, co-founder and chief executive officer of Frido.
The company plans to continue expanding its retail network as part of its long-term omnichannel strategy. Frido aims to operate between 70 and 100 stores across India by FY28 and expects the expansion to create between 350 and 400 jobs.
The company also plans to enter Tier II markets over the next phase of growth while expanding into additional ergonomic and recovery-focused product categories.
Frido operates in the ergonomics and orthotics segment with products spanning mobility aids, orthotic solutions, ergonomic seating, cushions, insoles, pillows and footwear.
