Lenskart has opened Lenskart evolv, its first concept flagship store in India, at Worli, Mumbai, as the eyewear retailer explores a new physical retail format combining technology, design and customer experience. The company said it plans to open select additional stores under the concept in the future, without disclosing a timeline or investment details.
The store introduces a retail format that positions eyewear as a fashion and lifestyle category alongside its functional role. Its design features a chrome-finished aesthetic, with the store environment integrated into the customer shopping journey.
Lenskart evolv offers AI-assisted eye testing, remote optometrist consultations and a digital shopping assistant to help customers explore its collection. The experience is supported by in-store technologies, including Tango Eye, according to the company.
The launch marks an extension of Lenskart’s technology-led approach from product discovery and online shopping to physical retail. The company operates an integrated eyewear business spanning design, manufacturing, branding and retail, with products including prescription glasses, sunglasses, contact lenses and accessories.
The store is located at Trade View Utopia City, Pandurang Budhkar Marg, Worli, Mumbai, and is open to customers.
