Lux Cozi signs Varun Dhawan as the brand ambassador till 2030 – Delhi News Daily

Bengaluru: Innerwear and lifestyle brand Lux Cozi has renewed its partnership with Actor Varun Dhawan as the brand ambassador till 2030.

Dhawan has been the face of the brand since 2016.

Dhawan’s appointment supports Lux Cozi’s strategy to reach audience across generations. His style and fashion sense make him endearing to all kinds of audience, cutting across age groups, especially Gen-Zs.

Founded in 1957 by Mr. Giridhari Lal Todi as Biswanath Hosiery Mills, Lux Industries was established in 1995.

Join the community of 2M+ industry professionals.

Subscribe to Newsletter to get latest insights & analysis in your inbox.

All about ETRetail industry right on your smartphone!