German footwear brand BIRKENSTOCK has entered India’s personal care market with the launch of its Care Essentials range, expanding beyond footwear into foot and body care.
The brand previewed the collection at an exclusive showcase in Mumbai alongside its Autumn/Winter 2026 footwear collection and latest 1774 collaborations.
BIRKENSTOCK Care Essentials includes foot care products such as Exfoliating Foot Scrub, Nourishing Foot Balm, Comforting Dry Oil and Smoothing Pumice Stone, along with body care products including Relaxing Hand & Body Wash and Lotion.
The range has been available globally for two years and will enter the Indian market in October. According to the company, the products are vegan, COSMOS Natural certified and made in Germany.
BIRKENSTOCK said the Care Essentials range builds on its heritage in foot health and orthopedic expertise, extending its focus from footbeds and footwear to personal care.
Alongside the new category, the Mumbai showcase featured the brand’s Autumn/Winter 2026 collection, including new iterations of its Arizona, Madrid, Gizeh and Boston silhouettes, as well as products from its 1774 collaboration line.
The 1774 collection featured collaborations with ETRO and Seoul-based label ADERERROR.
BIRKENSTOCK, which traces its shoemaking heritage to 1774, operates across more than 90 countries. The company reported revenue of €2.09 billion in fiscal 2025 and has approximately 7,800 employees globally.
The entry into personal care marks an expansion of BIRKENSTOCK’s product portfolio in India beyond its core footwear business.
