London Fog Watches has entered into a long-term partnership with actor Arjun Kapoor, appointing him as the face of the brand and co-creative director for its watches business in India. The association will involve Kapoor in product design, creative direction and consumer initiatives, including the development of a limited-edition collection.The London Fog brand is owned by Iconix India, a joint venture between Iconix International and Reliance Brands. Brandzstorm India Marketing, the brand’s partner in India, will lead the association. The partnership is part of the company’s efforts to strengthen its presence across digital platforms, modern retail and e-commerce channels.As co-creative director, Kapoor will work with the brand’s team on the design, styling and overall aesthetic of the limited-edition collection. The collaboration will also extend to a wider campaign across digital, social media, retail and other consumer touchpoints, with Kapoor participating in brand communication and consumer engagement initiatives.Ujjval Saraf, CEO and founder of Brandzstorm India Marketing, said the partnership is intended to extend beyond a conventional celebrity endorsement, with Kapoor contributing to product development and the brand’s creative direction. Kapoor said the opportunity to influence the watch collections and consumer proposition was a key factor in the association.London Fog Watches is looking to build its position in India’s lifestyle and fashion-led watch market by combining its established design identity with Kapoor’s creative involvement. The company plans to use the partnership to strengthen brand recognition, product relevance and consumer engagement in the market.
