Fashion eyewear brand QUE Universe has outlined plans to achieve Rs 100 crore in revenue over the next two years as it expands its product portfolio and distribution channels.
The company said its growth strategy will focus on product innovation, strengthening its direct-to-consumer business, expanding its presence across online marketplaces, and selectively exploring offline retail formats.
Founded as a fashion-focused eyewear brand, QUE Universe currently offers a portfolio of more than 150 eyewear styles and serves a community of over 100,000 consumers.
“We have spent the last few years building the right foundations, designs, operations, and digital presence. FY25 showed us what QUE is capable of, and the next two years are about scaling everything that has worked,” said Shashank Saurabh, co-founder and CEO, QUE Universe.
The company said it follows a trend-led product strategy, introducing new designs and collections based on evolving fashion trends and consumer preferences. It plans to continue expanding its catalogue through new silhouettes, seasonal collections and category extensions.
As part of its expansion plans, the brand will continue investing in its direct-to-consumer platform while increasing its presence across major e-commerce marketplaces. The company also plans to evaluate offline retail opportunities as part of its broader distribution strategy.
QUE Universe said it aims to build a consumer community of more than one million people as it scales its business over the coming years.
The company operates in India’s fashion eyewear segment, catering to consumers seeking fashion-oriented sunglasses and accessories.
