Relaxo Footwears has introduced a new retail store format with the launch of its revamped exclusive brand outlet in Vasundhara, as the footwear maker looks to enhance customer experience and strengthen its retail presence.
The redesigned store features a contemporary layout, improved merchandising and dedicated brand zones aimed at making product discovery and shopping more intuitive for consumers.
The outlet houses the company’s key brands, including Sparx, Flite, Bahamas, Boston and Maryjane. According to the company, the refreshed format focuses on improving product visibility, simplifying navigation and creating a more engaging shopping environment.
“Retail today is more than just transactions; it’s about how consumers experience the brand. With this new format, we are reimagining our stores to be more intuitive, more contemporary and more in sync with how India shops today. This is a step towards building a stronger, more engaging retail presence that reflects our evolution as an industry leader,” said Aakash Koparkar, vice president, retail business, Relaxo Footwears.
The new format is part of the company’s broader retail strategy to increase store footfall, improve conversions and deliver a more immersive in-store experience.
Relaxo currently operates more than 416 exclusive brand outlets across India and continues to expand its retail footprint through a measured growth strategy alongside its presence across e-commerce platforms, large-format stores and international markets.
