Tissot has launched its official e-commerce platform in India, becoming the first brand from the Swatch Group to establish a dedicated direct-to-consumer online presence in the country.
The move marks a strategic step in strengthening the brand’s digital play and deepening engagement with India’s growing base of premium consumers. All orders will be fulfilled directly from Tissot’s India warehouse.
“The launch reflects the brand’s continued commitment to the Indian market, enabling a more direct and trusted connection with consumers through a controlled, end-to-end experience,” Sylvain Dolla, CEO, Tissot, said.
Tissot currently has a presence across 400+ retail touchpoints in India and is also available on select luxury e-commerce platforms. With online sales witnessing steady growth since 2020, the company is now looking to accelerate its digital momentum through its own channel.
With this development, Tissot is strengthening its omnichannel strategy in India, combining its extensive offline network with a direct digital interface to enhance accessibility, control brand experience, and drive long-term growth in the premium watch segment.
