Homegrown footwear and accessories brand Fizzy Goblet has announced a strategic investment from actor Kareena Kapoor Khan, deepening a relationship that began with her organically wearing the brand in 2014 and later becoming its brand ambassador in 2022.
With the investment, Kapoor Khan will move beyond brand endorsements to play a strategic role in the business, participating in design selection and supporting brand-building initiatives across India and international markets.
The investment comes as the brand accelerates its expansion. Founded over 12 years ago by Laksheeta Govil with an initial investment of Rs 1 lakh, Fizzy Goblet operated as a bootstrapped business before raising institutional funding from Accel. The company is currently operating at an annual revenue run rate of around Rs 60 crore and is targeting a revenue run rate of over Rs 100 crore in the next year.
“Our vision is to make Fizzy Goblet the first globally recognised Indian footwear and accessories brand. Having Kareena on board as a strategic partner is the first major step on that journey. She embodies everything we stand for, and this partnership marks the beginning of an exciting new phase for us,” said Laksheeta Govil, founder, Fizzy Goblet.
Kareena Kapoor Khan said, “I believe deeply that India’s design capabilities and heritage have so much to offer the world, and Fizzy Goblet reflects that. The brand has always been part of my wardrobe, and my conviction in what Laksheeta is building has only grown.”
The company said its growth has been driven entirely through its own channels, with all sales generated via its website and company-owned stores, without relying on marketplaces or franchise partners. Its retail network has expanded from four stores in 2022 to 16 company-owned outlets currently.
Founded around traditional Indian footwear such as juttis and kolhapuris, Fizzy Goblet has expanded into categories including workwear, loafers, heels, sneakers, comfort sliders, handbags and potlis, with all products designed and manufactured in India. The company plans to announce its first initiative under the expanded partnership later this month.
