Bengaluru: Zoya, the ultra-luxury jewellery division of Tata group’s Titan Company, has seen double-digit growth in its personalised luxury jewellery segment in the last few years.
Personalised luxury jewellery products of Zoya are already picking up and that will continue, Amanpreet Ahluwalia, business head, Zoya, told ET. The personalised segment of Zoya called Bespoke started a few years ago.
On the contribution of the personalised segment to the business, Ahluwalia said, “Some years back I would have said early single digits. It is moving towards a double-digit contribution for the business.”
The 17-year-old ultra-luxury women’s jewellery brand has also attracted international clients for its personalised segment. “Sometimes it can be a gift. We have done Bespoke with clients from Singapore and Australia,” she added.
The interest in personalised products at Zoya reflects a larger trend in the industry. Jewellers are expanding customisation offerings, diversifying product portfolios, and adopting technologies in response to consumer demand for personalised products, said a report by market intelligence firm IMARC in a paper titled India Jewellery Market Research Report and Industry Forecast 2026-34.
Zoya’s customers, largely in the 40-plus age group, are mostly what Ahluwalia calls “self-made” people, unlike traditional business owners. Most of their customers include founders, C-suite executives, and executives of different businesses.
However, the segment remains very early. “I think we are probably very early in creating personalised jewellery at a brand level. Some car brands have already done it very successfully,” she said.
She added that the segment will grow. “It is a very good offering for us and for our clients. There are one million households in the luxury market in India, and most of it is sitting between Mumbai, Delhi, and Bengaluru.”
Zoya’s strong momentum in personalised jewellery comes as its parent company posts robust numbers. Titan Company in the fourth quarter of FY26 reported Rs 14,049 crore in revenue, up 22.5% from the same period last year, largely led by Tanishq, with Zoya contributing a smaller share. The company reported a profit of Rs 871 crore.
The jewellery segment rose 46%, with the group including Zoya, Tanishq, Mia, and beYon seeing 47% growth.
Zoya is closing FY26 at over Rs 400 crore, with a compound annual growth rate (CAGR) of 38-40% over the years, she said. The brand aims to maintain that CAGR in FY27, she added.
The brand, which currently operates 13 boutiques/outlets in across nine cities, plans to deepen its presence in the same regions, with two to three new stores slated to open this year.
